Providing an excellent customer experience and leaving a home in better condition than you found it should, of course, be one of your main goals as an electrician. However, there’s nothing wrong with having the additional goal of making more money with every customer. This increases your business profit and your quality of life since you can be less worried about finding that next job when you know the current job is paying you well.
There’s no reason you can’t do both of these. One way to increase your profit and your customer’s satisfaction is through small electrical upsells of things the customer actually needs or wants.
Here are a few worthwhile upgrades to suggest:
Outlets with USB capability
The increasing number of battery-powered devices in almost every home makes outlets with a USB port built into the wall a huge convenience. Suggest these in bedrooms, closets, and the kitchen.
Many homeowners use outdoor decorations for holidays. If they don’t have a dedicated outlet on the exterior of the home, or just don’t have enough, this can be a great upsell that will make their lives easier when it’s time to decorate.
Dimmer switches add comfort and convenience to a home. These are especially great for bedrooms, bathrooms, and any other room where a person might need to use the room at night and prefer not to turn the lights on full force. Just make sure customers remember that they’ll need compatible bulbs.
Cabinet lighting or display lighting
Lighting above or below kitchen cabinets or inside cabinets with glass doors adds a touch of sophistication to a home. It is especially nice in the evening or at night when the main light is too bright to be comfortable, or when someone gets up for a midnight snack and only needs enough light to get by.
Parents of babies and toddlers may be eager to switch normal outlets for childproof ones. They’re more expensive than the little plastic covers many parents use, but they are much more convenient. Old homes won’t have them, and many parents might not even know they exist.
Integrated combination smoke/carbon monoxide detectors
Offer to replace battery-powered smoke detectors with an integrated system of combo smoke and carbon monoxide detectors. This is another option particularly well-suited to parents who worry about the safety of their little ones.
A smart thermostat
Who wouldn’t love to be able to control the thermostat from their phone? Customers with older homes may think they need to spend an arm and a leg for a device like this but let them know there are many options under $100, and power companies often offer rebates.
How to offer upgrades
The best electricians will never try to convince a customer to buy something they don’t actually need. One way to offer upsells is to offer customers a “good,” “better,” and “best” option. Let them know what you offer, but don’t pressure them into spending more on something they don’t want. You might be surprised at how many people are willing to pay a little more for a bit of added safety and convenience!
Another method is to go over a list of potential upgrades with a customer when you leave a job, then let them know to contact you if they decide they want any of them. It won’t take much of your time, and it won’t make the customer feel pressured or uncomfortable. Imagining the added convenience of a dimmer switch every time they wake up in the morning can be a great incentive to call you back!
What do you do in a home when you see an opportunity for added electrical convenience and comfort? Tell us about the more popular items you upsell.