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View Poll Results: What is your companies advertising budget a month ?
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I work by referrals only
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10 |
43.48% |
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100 or less a month
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5 |
21.74% |
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$200 - $500 a month
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2 |
8.70% |
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$600 + a month
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6 |
26.09% |
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04-30-2012, 06:16 PM
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#1
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Phosphate Coated as of 05
Join Date: Apr 2011
Location: California
Posts: 3,798
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Advertisment Budget
For those with their own business, what's your companies advertising budget ?
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04-30-2012, 06:21 PM
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#2
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Senior Member
Join Date: Apr 2012
Location: Ft. Worth, TX
Posts: 153
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after 10 years... $0 in "direct" advertising.. now we do spend a few grand a year on promo items (hats, knives, pens, coffee mugs etc...)
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The Following User Says Thank You to LBC Jesse For This Useful Post:
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04-30-2012, 06:26 PM
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#3
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Phosphate Coated as of 05
Join Date: Apr 2011
Location: California
Posts: 3,798
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Yeah, I've been a referral business for years. I spend only maintenance fees for my website. Use to advertise in the Yellow Pages before the internet took over.
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04-30-2012, 07:40 PM
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#4
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Senior Member
Join Date: Dec 2010
Location: Twin Cities
Posts: 9,889
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Quote:
Originally Posted by dronai
Yeah, I've been a referral business for years. I spend only maintenance fees for my website. Use to advertise in the Yellow Pages before the internet took over.
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Maybe that's why you don't make the big bucks....
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The Following User Says Thank You to Chris1971 For This Useful Post:
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04-30-2012, 07:43 PM
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#5
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ET Road Warrior
Join Date: Feb 2009
Location: Long Island, N.Y.
Posts: 27,297
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Quote:
Originally Posted by Chris1971
Maybe that's why you don't make the big bucks.... 
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What are these "big bucks" you speak of..  
__________________
There comes a time when people who volunteer their service need to step back and see if it is better for them to retire. A red flag is when they become "cranky" and lose all sense of reality by making decisions that really don't make any sense..
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04-30-2012, 07:45 PM
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#6
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Registered Member
Join Date: Jan 2009
Location: N.E.
Posts: 16,081
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Quote:
Originally Posted by B4T
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Only contractors who shine their boots and drive ratty old vans make big bucks.
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The Following User Says Thank You to user4818 For This Useful Post:
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04-30-2012, 07:46 PM
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#7
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Senior Member
Join Date: Dec 2010
Location: Twin Cities
Posts: 9,889
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Quote:
Originally Posted by B4T
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Ask McClary.
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04-30-2012, 07:47 PM
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#8
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Senior Member
Join Date: Dec 2010
Location: Twin Cities
Posts: 9,889
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Quote:
Originally Posted by Peter D
Only contractors who shine their boots and drive ratty old vans make big bucks. 
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Cletis makes big bucks.
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04-30-2012, 07:48 PM
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#9
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Registered Member
Join Date: Jan 2009
Location: N.E.
Posts: 16,081
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Quote:
Originally Posted by Chris1971
Cletis makes big bucks.
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So I make big bucks?
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The Following User Says Thank You to user4818 For This Useful Post:
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04-30-2012, 07:48 PM
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#10
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Phosphate Coated as of 05
Join Date: Apr 2011
Location: California
Posts: 3,798
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Quote:
Originally Posted by Peter D
Only contractors who shine their boots and drive ratty old vans make big bucks. 
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You mean like
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The Following 5 Users Say Thank You to dronai For This Useful Post:
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04-30-2012, 07:49 PM
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#11
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Senior Member
Join Date: Dec 2010
Location: Twin Cities
Posts: 9,889
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Quote:
Originally Posted by Peter D
So I make big bucks? 
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If your Cletus, sure.
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04-30-2012, 09:45 PM
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#12
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Senior Member
Join Date: Jun 2011
Location: us
Posts: 1,200
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Our marketing budget is 10% of revenue. By the end of las year it was close to 12% which is VERY aggressive because we added more programs. Now it is 8% of ytd revenue and I hope to keep it there and work harder on the bottom line.
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04-30-2012, 09:59 PM
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#13
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Resi Service Electrician
Join Date: Sep 2008
Location: California
Posts: 1,257
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$800 or so but we dabble in a lot getting rid of what does not produce so this number goes up and down a lot. Is just an average since a bunch of the ads are prepaid.
__________________
"Understand one thing every one has a place in this trade, and no matter what your skill set I doubt you know it all." brian john
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04-30-2012, 10:03 PM
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#14
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Phosphate Coated as of 05
Join Date: Apr 2011
Location: California
Posts: 3,798
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Quote:
Originally Posted by yrman
Our marketing budget is 10% of revenue. By the end of las year it was close to 12% which is VERY aggressive because we added more programs. Now it is 8% of ytd revenue and I hope to keep it there and work harder on the bottom line.
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Quote:
Originally Posted by electrictim510
$800 or so but we dabble in a lot getting rid of what does not produce so this number goes up and down a lot. Is just an average since a bunch of the ads are prepaid.
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Yrman,you are a 4 man shop ?
How many in your shop Tim ?
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04-30-2012, 10:07 PM
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#15
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Resi Service Electrician
Join Date: Sep 2008
Location: California
Posts: 1,257
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3-4 service guys. A couple apprentices. Currently 3 service guys and 2 apprentices. We are looking to hire another service guy by June or so to make it 4 again.
__________________
"Understand one thing every one has a place in this trade, and no matter what your skill set I doubt you know it all." brian john
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04-30-2012, 10:14 PM
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#16
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Resi Service Electrician
Join Date: Sep 2008
Location: California
Posts: 1,257
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Did I say $800...  I left off a 0 try $7000-$8000.
__________________
"Understand one thing every one has a place in this trade, and no matter what your skill set I doubt you know it all." brian john
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04-30-2012, 10:16 PM
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#17
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Senior Member
Join Date: Jun 2011
Location: us
Posts: 1,200
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At the moment we have 3 jmen, 2 apprentices and Jim who still runs some calls and jobs. We are tracking to do about 1.2m this year if we survive (kidding). We just added the 3rd jman because we are doing a 4 story hotel rewire that will tie us up for awhile and other work is backing up ( a good thing sort of).
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The Following 2 Users Say Thank You to yrman For This Useful Post:
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04-30-2012, 10:18 PM
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#18
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Phosphate Coated as of 05
Join Date: Apr 2011
Location: California
Posts: 3,798
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Quote:
Originally Posted by electrictim510
Did I say $800...  I left off a 0 try $7000-$8000.
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No joke ?
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04-30-2012, 10:21 PM
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#19
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Senior Member
Join Date: Jun 2011
Location: us
Posts: 1,200
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Quote:
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Originally Posted by electrictim510
Did I say $800...  I left off a 0 try $7000-$8000.
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Wow, glad you said that. I turned 3 shades of green with envy. We spend about somewhere about 7k too.
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The Following User Says Thank You to yrman For This Useful Post:
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04-30-2012, 10:25 PM
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#20
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Resi Service Electrician
Join Date: Sep 2008
Location: California
Posts: 1,257
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Quote:
Originally Posted by dronai
No joke ?
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No joke. We are 99% service though.
__________________
"Understand one thing every one has a place in this trade, and no matter what your skill set I doubt you know it all." brian john
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