Company Name - Electrician Talk - Professional Electrical Contractors Forum

Faultfinder1 · 04-28-2009, 07:55 AM

It seems that I'll be going into business soon under my own LLC, doing training and demo's of equipment. I'm having trouble with a Company name however (of all the dumb things,right?)
My partner wants me to use [insert last name here]Fault Locating and Equipment, LLC
I'm kind of stuck on the idea of the company name being the same as my website, which would make it faultlocating.com,LLC
The second idea just seems more modern and "trendy" if you will, but going against the standard format of Name=Company could be a killer.
Any thoughts?
Thanks!

www.faultlocating.com

caveman · 04-28-2009, 11:06 AM

Here's an article about branding and naming a company.
http://www.electriciantalk.com/attac...1&d=1240927236

It's from the magazine in the link below.
http://www.thesuccessfulcontractor.c.../04_SPRING.PDF

bobelectric · 04-28-2009, 10:51 PM

Sounds like a good name for a marriage counselor

Faultfinder1 · 04-29-2009, 09:36 AM

Quote:

Originally Posted by bobelectric

Sounds like a good name for a marriage counselor

You lost me on this one bobelectric!

Faultfinder1 · 04-29-2009, 09:37 AM

Quote:

Originally Posted by caveman

Here's an article about branding and naming a company.
http://www.electriciantalk.com/attac...1&d=1240927236

It's from the magazine in the link below.
http://www.thesuccessfulcontractor.c.../04_SPRING.PDF

Caveman, thanks for the link to the article! It was very informative and may have answered my question for me. Thanks again.

www.faultlocating.com

Jim Port · 04-29-2009, 01:27 PM

Quote:

Originally Posted by bobelectric

Sounds like a good name for a marriage counselor

Finding faults in your partner or yourself? Why would someone pay for this? I know what mine are and so does my wife

.

BDB · 04-29-2009, 02:18 PM

Quote:

Originally Posted by Faultfinder1

I'm kind of stuck on the idea of the company name being the same as my website, which would make it faultlocating.com,LLC

I would have to vote for this one. why would you have one name for your company and then another name for the web site?

brian john · 04-29-2009, 04:53 PM

DO NOT USE MID-ATLANTIC anything. WAY to many Mid-Atlantic's including Mid-Atlantic Power Washing.

If I had it to do over I would be FAS------Factory Authorized Service.

In my end of the business people are always asking if we are factory authorized service.

Jeff000 · 04-29-2009, 07:37 PM

Oh man, please oh please ditch the advertisements on your company site. Nothing says unprofessional like spamming me ads for other crap while I am trying to find someone to hire for something.

If you want the ads make a site for trades people, one where those ads might even get a click besides people clicking them to find someone else to do the work.

Jim Port · 04-29-2009, 08:57 PM

If you go to the State Department of Labor and Licensing website you can check to see if the name you are thinking about is available.

480sparky · 04-29-2009, 09:19 PM

Quote:

Originally Posted by Jim Port

If you go to the State Department of Labor and Licensing website you can check to see if the name you are thinking about is available.

Another thing to try to find out is if there has been a business by that name in recent years.

I once worked for an outfit that had to change it's name because the one they chose ended up being the same name of another company that went belly up and left some, shall we say, loose ends. The owners were unaware of this previous company's business policies (by this, I mean not finishing jobs, not paying bills, etc.). The bosses were all excited about bidding this large apartment complex, and got a nasty phone call one afternoon.

The owner of the property told my bosses to kiss off, and spewed off several more choice expletives about how he was treated 'last time'. Turns out, this guy thought we were the same outfit. We weren't, we were just another company who just happened to choose the same name.

I'm not sure how you would go about checking this, but it's something to keep in mind. In other words, don't name your next automobile "Edsel".

Magnettica · 04-29-2009, 11:33 PM

So obvious but why not FAULT FINDERS - ELECTRICAL FAULT LOCATING SERVICES LLC.?

I'm trying to come up with a decent name too. I jot down a list whenever an idea comes to me and come back to it later and see if it made any sense. It's similar to rocket science coming up with a good name.

Jeff000 · 04-29-2009, 11:53 PM

Quote:

Originally Posted by Magnettica

So obvious but why not FAULT FINDERS - ELECTRICAL FAULT LOCATING SERVICES LLC.?

I'm trying to come up with a decent name too. I jot down a list whenever an idea comes to me and come back to it later and see if it made any sense. It's similar to rocket science coming up with a good name.

"'first/last/nick name' Electrical" is generally simple, easy to remember and still has electrical in the name to avoid confusion.

Faultfinder1 · 04-30-2009, 07:45 AM

Quote:

Originally Posted by BDB

I would have to vote for this one. why would you have one name for your company and then another name for the web site?

I am leaning mostly towards this, with some catchy phrase underneath. Thanks!

Faultfinder1 · 04-30-2009, 07:51 AM

Quote:

Originally Posted by Jeff000

Oh man, please oh please ditch the advertisements on your company site. Nothing says unprofessional like spamming me ads for other crap while I am trying to find someone to hire for something.

You really think so? I mean - I love an honest opinion and I appreciate your's. Right now the site is mostly for information, not really trying to sell the business (yet). The ads are relevant to the subject matter on each page and, in theory, the ads should be producing income for me. Pretty much every website I visit has Google Ads posted somewhere on it - especially even site for "huge" branded companies.
I'll have to consider changing/removing the ads, eventhough I'd hate to do so. Customer image is more important, and right now the ads aren't producing for me anyway.
Thanks again.

www.faultlocating.com

Faultfinder1 · 04-30-2009, 07:55 AM

Quote:

Originally Posted by Magnettica

So obvious but why not FAULT FINDERS - ELECTRICAL FAULT LOCATING SERVICES LLC.?

I'm trying to come up with a decent name too. I jot down a list whenever an idea comes to me and come back to it later and see if it made any sense. It's similar to rocket science coming up with a good name.

Not bad! I agree, the name is so very important - and coming up with a good one is taking more energy than I imagined. Don't want to be "cookie cutter" if you know what I mean!

www.faultlocating.com

Faultfinder1 · 04-30-2009, 07:59 AM

Quote:

Originally Posted by Jeff000

"'first/last/nick name' Electrical" is generally simple, easy to remember and still has electrical in the name to avoid confusion.

That's what my business partner wanted to do, but after reading the article posted above by caveman and other articles those names don't generally do well.

www.faultlocating.com

Jeff000 · 04-30-2009, 09:28 AM

Quote:

Originally Posted by Faultfinder1

You really think so? I mean - I love an honest opinion and I appreciate your's. Right now the site is mostly for information, not really trying to sell the business (yet). The ads are relevant to the subject matter on each page and, in theory, the ads should be producing income for me. Pretty much every website I visit has Google Ads posted somewhere on it - especially even site for "huge" branded companies.
I'll have to consider changing/removing the ads, eventhough I'd hate to do so. Customer image is more important, and right now the ads aren't producing for me anyway.
Thanks again.

www.faultlocating.com

http://www.google.com
Not even google itself has ads on its main page.
Microsoft.com
cat.com
atco.com
walmart.com

I can't find any large "big name" companies with ads on their site.
Try and find a Lawyers site with ads on it? Or an accountants?

When you have ads on site you are inviting the visitor to leave. You do not want to do that for a Company site, you want them to stay, you want them contact you, not one of your ads.

There are lots of site that do use ads, and some sites have a use for that. But IMO professional sites are not one of them.

PS, I have been professionally been doing web design and seo (search engine optimization) for 14 years, but at the end of the day it is your site.
I do have several sites that make good money from Google ads, but they are designed with that in mind and have no other purpose.

480sparky · 04-30-2009, 09:52 AM

I, too, would ditch the ads.

After all, you create a website to promote your company, not everyone else's.

If someone has to wade through half a screen

of adversting, they're very likely going to exit.

I realize that

allowing advertising can be a source of revenue for you, but you have to ask yourself whether it's more

beneficial to put a few bucks in your pocket, or be a true sales master

and make your website a sales tool for your own product and services, not everyone else's.

LawnGuyLandSparky · 04-30-2009, 09:59 AM

Quote:

Originally Posted by 480sparky

I, too, would ditch the ads.

After all, you create a website to promote your company, not everyone else's.

If someone has to wade through half a screen

of adversting, they're very likely going to exit.

I realize that

allowing advertising can be a source of revenue for you, but you have to ask yourself whether it's more

beneficial to put a few bucks in your pocket, or be a true sales master

and make your website a sales tool for your own product and services, not everyone else's.

You're right on the money.