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Old 10-23-2017, 12:28 AM   #1
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Lightbulb Advertising Offers

Anyone have any offers they use to generate new business that they'd like to share? We've been thinking about revamping our magazine ads/online ads and I was curious if anyone had success with a particular offer. Last we tried was a "$55 Off Any Service" coupon. It does okay. We've also done some "There Today or You Don't Pay" type stuff.

I'm sure someone here has thought of something better.
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Old 10-23-2017, 12:35 AM   #2
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Check the back threads.

This topic has been beaten to death.

To death.

Few here want to re-tread a topic that has been so over worked.
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Old 10-23-2017, 01:52 AM   #3
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Sounds good. Thank you for the direction.
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Old 10-23-2017, 07:40 AM   #4
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Check the back threads.

This topic has been beaten to death.

To death.

Few here want to re-tread a topic that has been so over worked.
The “Forum Mom” has spoken.

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Old 10-23-2017, 07:58 AM   #5
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cjmount, what magazines do you advertise in?
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Old 10-23-2017, 08:33 AM   #6
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Check the back threads.

This topic has been beaten to death.

To death.

Few here want to re-tread a topic that has been so over worked.
Have you ever tried the search function on this site. It is a joke.
Plus there are new people with new idea that sign up everyday.
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Old 10-23-2017, 08:34 AM   #7
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Have you ever tried the search function on this site. It is a joke.
Plus there are new people with new idea that sign up everyday.
Thanks forum grandma.
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Old 10-25-2017, 11:26 AM   #8
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@HackWork

We work in a couple different magazines, all of them regional. We currently do Home Magazine, 5-Star Rated, Angies' List (even though they are getting out of print), Peak Values, Premier Values, and Quality Connections.

We nixed Clipper Magazine last year.
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Old 10-25-2017, 11:34 AM   #9
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@HackWork

We work in a couple different magazines, all of them regional. We currently do Home Magazine, 5-Star Rated, Angies' List (even though they are getting out of print), Peak Values, Premier Values, and Quality Connections.

We nixed Clipper Magazine last year.
If you needed a plumber, where would you look first?
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Old 10-25-2017, 11:45 AM   #10
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@carryyourbooks

I mean we do a lot with SEO & Adwords. The companies we've hired have gotten us really great placement and have focused us in the right areas (for example how/where to get online reviews). We've seen some really cool Adwords "tricks" (for lack of a better word) that seem to work really well too.

I think we are primarily wondering if the offers we are providing in those ads, both online & off, are the best ones. I was curious if anyone had any ads that they've used that have been successful.
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Old 10-25-2017, 12:03 PM   #11
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I've said this many times so most people here will be bored with it. But what I do is focus on the higher profit jobs. A welder receptacle might command $500 while an "Electric Vehicle Charger Receptacle" will get $700 and a "Tesla Charger" will get $900-1,000- even though all 3 are the exact same thing.

I can charge my normal price (which isn't cheap) for, let's say, 4 hours of changing light fixtures. But I can add a large premium onto a 4 hour job of changing out an electrical panel, even though it takes the same amount of time.

A customer will pay me what amounts to $300/hr to install a portable generator connection and thank me profusely. But the same customer won't want to pay what amounts to $150/hr changing out lights or switches and outlets. They see the value in some things, but not others.

So I try to focus on those higher value jobs that people will pay more for, and I advertise those services.
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Old 10-25-2017, 12:50 PM   #12
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If you needed a plumber, where would you look first?


I'd ask my friends "anyone know a good plumber?"

I suppose the next place for some today would be social media.

Then I'd guess google.
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Old 10-26-2017, 05:40 PM   #13
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@HackWork

I like the direction. Where do you advertise the higher-paying services you were talking about?
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Old 10-26-2017, 05:44 PM   #14
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@HackWork

I like the direction. Where do you advertise the higher-paying services you were talking about?
Mainly website and SEO. I like those because they are something that keeps giving results far after you stop doing work or paying to do the work.

I've used AdWords (professional setup and maintained campaigns) and had great results, but I found it unnecessary since I had enough work.

Thinking about it now, I haven't done any offline advertising since I sent out mailers a few years ago.
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Old 10-26-2017, 05:56 PM   #15
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It's really crazy how expensive Adwords is anymore, in our market a lead is around $80-$100. They are quality leads, we still end up making money, but I'm waiting for the Home Service Ads to roll out. I'm hoping the CPL there will be lower.

We only use Adwords when necessary. One thing I like, you can turn it on/off as needed. Re- Offline Advertising- We've had to negotiate our print prices way down to justify a decent return. I don't foresee us keeping this budget long-term though. Everything is shifting online.
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Old 11-10-2017, 12:34 PM   #16
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I wish the Yellow Pages were still around that was the only place to go back in the day. I guess you have to try different methods like Angie's List and Yelp. I don't know much about the SEO how much does that usually cost a month?
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Old 11-10-2017, 12:35 PM   #17
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I wish the Yellow Pages were still around that was the only place to go back in the day. I guess you have to try different methods like Angie's List and Yelp. I don't know much about the SEO how much does that usually cost a month?
There are the builders exchanges where you can join and bid on jobs but I think there's a lot of competition with that
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Old 11-10-2017, 12:41 PM   #18
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I wish the Yellow Pages were still around that was the only place to go back in the day. I guess you have to try different methods like Angie's List and Yelp. I don't know much about the SEO how much does that usually cost a month?
Google is today's yellow pages. You get higher in the listing by doing SEO.

To get a decent ad in the yellow pages you would need to spend $6-10,000. If you put that towards a reputable SEO agency you will do well.
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Old 11-10-2017, 07:18 PM   #19
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@aka-lep

We have an SEO company we've used for a while now. It's great. I agree w/ @HackWork, reputable ones are hard to find. We went through 3 companies over the course of 4 years before we finally found one that worked- we have tough markets too (Colorado Springs & Denver).

To answer your question, SEO can cost anywhere from $500-$3000 depending (probably won't be that high). Good companies should get you results within 3-6 months. If they don't, move on. Learn from our mistakes there. We kept getting strung along by other companies for a while because we didn't know much about it. Spent way too much money unnecessarily.

Be happy to get contact info if anyone wants it.
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Old 11-10-2017, 07:27 PM   #20
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@aka-lep

We have an SEO company we've used for a while now. It's great. I agree w/ @HackWork, reputable ones are hard to find. We went through 3 companies over the course of 4 years before we finally found one that worked- we have tough markets too (Colorado Springs & Denver).

To answer your question, SEO can cost anywhere from $500-$3000 depending (probably won't be that high). Good companies should get you results within 3-6 months. If they don't, move on. Learn from our mistakes there. We kept getting strung along by other companies for a while because we didn't know much about it. Spent way too much money unnecessarily.

Be happy to get contact info if anyone wants it.
I've considered using Footbridge media? It looks like there may be two or three hundred bucks a month and they build a website for you. But I don't like the idea of them owning the website I want to own the website.

What types are valuation of jobs do you guys shoot for?

I had a website but I'm thinking of just doing a one-page with Go Daddy it's pretty inexpensive but the optimization is the big deal
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