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Old 07-11-2019, 04:07 PM   #1
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Default Company Branding and Structure

Hi Everyone. I've owned a lighting store for 10+ years and we've only recently begun to get into installations. To do things the correct way, I just got my Limited Energy license (low voltage license).

My plan is to have a couple of full-time techs to do installations, but since we don't always have 40-50 hours per week of installs, I would like to venture into other low voltage installs (network, audio/video, cameras, etc) which should keep the guys busy and hopefully bring in more income. Hopefully, we can get even busier and hire more techs.

Here's where my identity crisis begins. I can't market our ACME Lighting company as offering Network Wiring, Security Camera Systems, etc with that name. So my plan was to start a new company called something like ACME Electric which would only do installs, and ACME Lighting would sub out any installs to it. I could also change the name to ACME Lighting & Electric and do both. Not sure which would be best.

So there are Pros and Cons to each.


ACME Lighting & Electric

Pros:
-Existing Reputation, Online Reviews, etc
-One company would be simpler to run. No need for some duplicate expenses.

Cons:
-Difficult to sell any services besides lighting? Would a company looking for large Network wiring project call a company with the name "lighting" in it?
-Not sure how to brand our trucks (lighting? electric?)
-Confusing brand identity?

ACME Electric

Pros:
-Clean slate name to market multiple services
-Liability insurance would be less based on yearly revenue (for now)

Cons:
-Cost and time to qualify new company
-Costs associated with new company, filing separate taxes, etc
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Old 08-05-2019, 10:12 PM   #2
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What state are you looking to work in
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Old 08-05-2019, 11:51 PM   #3
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What state are you looking to work in
Says the person who can read the user sign up agreement:

FILL OUT YOUR PROFILE SPECIFICALLY YOUR ELECTRICALLY RELATED FIELD!

Notice the op's location of South Florida???
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Old 08-06-2019, 08:41 AM   #4
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Are you sure that ES LE license lets you do lighting?
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Old 08-06-2019, 09:23 AM   #5
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Are you sure that ES LE license lets you do lighting?
I was wondering the same thing. At any rate, he posted almost a month ago without a response and is probably long gone.
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Old 08-06-2019, 10:52 AM   #6
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Looks like they're over your way (Jupiter) and there's no mention of field work on their website.
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Old 08-06-2019, 11:06 AM   #7
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Thanks for replies.

I've decided to go the route of the separate, new company for installs. It's a little more work to get started (paperwork, insurance, workers comp, etc), but it's probably the right way to do it for the long run.
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Old 08-06-2019, 11:24 AM   #8
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I see it a little like the Best Buy / Geek Squad relationship, just on a much much smaller scale.

(Why don't I have permission to Edit my posts?)
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Old 08-06-2019, 11:31 AM   #9
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At 3 posts you're still pretty green.
You need to 20 get some privileges.
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Old 08-06-2019, 05:12 PM   #10
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Do you sell to contractors? If one of my supply houses started offering electrical services, I'd start shopping somewhere else, I would not shop at a competitor. (Yes, I am not happy about Home Depot who is doing something close to this.)
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Old 08-06-2019, 06:04 PM   #11
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Do you sell to contractors? If one of my supply houses started offering electrical services, I'd start shopping somewhere else, I would not shop at a competitor. (Yes, I am not happy about Home Depot who is doing something close to this.)
I don't care as long as I save money. I love Home Depot.
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Old 08-06-2019, 08:20 PM   #12
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What state are you looking to work in

Welcome!


Can you please fill out your profile and let us know a little about you so we know who we are talking to and a little of your experience?
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Old 08-06-2019, 08:24 PM   #13
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Thanks for replies.

I've decided to go the route of the separate, new company for installs. It's a little more work to get started (paperwork, insurance, workers comp, etc), but it's probably the right way to do it for the long run.

How do you plan on doing line voltage work under a low voltage license?
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Old 08-07-2019, 04:33 PM   #14
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How do you plan on doing line voltage work under a low voltage license?
It's all low voltage outdoor stuff (12-24V)
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Old 08-07-2019, 04:55 PM   #15
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Do you sell to contractors? If one of my supply houses started offering electrical services, I'd start shopping somewhere else, I would not shop at a competitor. (Yes, I am not happy about Home Depot who is doing something close to this.)
Mostly retail. We sell to some contractors, but we all work pretty well together. I have lots of contractors send customers our way to buy their lights, and I've in return recommended their services to customer's asking for line voltage work.

It's always best to all work together as a network then against each other.
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Old 08-07-2019, 06:06 PM   #16
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It's always best to all work together as a network then against each other.
Well exactly. Not to belabor the point, but if you sell the lights and do the install, you're not really working together are you? The contractor isn't working at all are they?
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Old 08-07-2019, 07:14 PM   #17
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It's all low voltage outdoor stuff (12-24V)

Oh I see, that wasn't clear in your post.
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Old 08-08-2019, 07:04 AM   #18
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hi All
i have been contracting since 1999 and do very good business, in 2005 bought a electrical supply shop to see if i can make more money, but the other contractors did't like it and i actually needed to close the supply shop 2 years later because nobody bought there (only walk in's)
so i closed it and opened a bar in the building, then i saw a lot of the contractors and even made money out of them LOL
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Old 08-08-2019, 08:58 AM   #19
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FYI Florida deregulated landscape lighting.
A few years back you needed a license. No more.
Many who had invested time and money to be licensed were pretty pissed.
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Old 08-08-2019, 09:19 AM   #20
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hi All
i have been contracting since 1999 and do very good business, in 2005 bought a electrical supply shop to see if i can make more money, but the other contractors did't like it and i actually needed to close the supply shop 2 years later because nobody bought there (only walk in's)
so i closed it and opened a bar in the building, then i saw a lot of the contractors and even made money out of them LOL

Yup, they all get thirsty.

No small task jumping through hoops over there to be able to sell alcohol but still easier than the rules in many of the states here.

My mother in law had a restaurant there in Durbin.
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