creative marketing ??? - Page 2 - Electrician Talk - Professional Electrical Contractors Forum
CLICK HERE AND JOIN OUR COMMUNITY TODAY, IT'S FREE!
Go Back   Electrician Talk - Professional Electrical Contractors Forum > Business > Business, Marketing, and Sales


Reply
 
Thread Tools Display Modes
Old 10-07-2011, 12:04 AM   #21
Registered Member
 
Join Date: Sep 2011
Location: Eastern Illinois
Posts: 215
Rewards Points: 150
Default

Quote:
Originally Posted by yrman View Post
Be the best. Follow through. Be on time. Underpromise and overdeliver. Solve your customers problems. Always keep your word and your committments. Care about your customers and go the extra mile. Do this consistently and you will succeed. It sounds obvious but is actually rare. Build your foundation first then worry about the gimmicks. Yes all those marketing details are important and can help sales but unless you first provide superior service and build a reputation it won't matter. Someone has to actually DO the work and it better be good. Image makes a difference but quality work and a good reputation will put more money in the bank than the spiffiest uniforms.

ms y

Aren't you short 20k a month in revenue or something?
AnthonyClifton is offline   Reply With Quote
Join Contractor Talk

Join the #1 Electrician Forum Today - It's Totally Free!

ElectricianTalk.com - Are you a Professional Electrical Contractor? If so we invite you to join our community and see what it has to offer. Our site is specifically designed for you and it's the leading place for electricians to meet online. No homeowners asking DIY questions. Just fellow tradesmen who enjoy talking about their business, their trade, and anything else that comes up. No matter what your specialty is you'll find that ElectricianTalk.com is a great community to join. Best of all it's totally free!

Join ElectricianTalk.com - Click Here JOIN FOR FREE


Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ElectricianTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

Sponsored Links
Advertisement
 
Old 10-07-2011, 12:05 AM   #22
cog
 
stuiec's Avatar
 
Join Date: Sep 2010
Location: cana-duh
Posts: 5,173
Rewards Points: 1,174
Default

Quote:
Originally Posted by AnthonyClifton View Post
My old lady and I always leave Subway feeling horny. Those colors must do something else to us.

or the shape of the sandwiches.........
stuiec is offline   Reply With Quote
Old 10-07-2011, 12:29 AM   #23
Senior Member
 
Join Date: Jun 2011
Location: us
Posts: 1,525
Rewards Points: 1,000
Default

Quote:
Originally Posted by AnthonyClifton

Aren't you short 20k a month in revenue or something?
No. My sales are double last years. I want to INCREASE them by 20 k per month MORE.
yrman is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 10-07-2011, 12:36 AM   #24
Senior Member
 
Join Date: Jun 2011
Location: us
Posts: 1,525
Rewards Points: 1,000
Default

Quote:
Originally Posted by yrman

No. My sales are double last years. I want to INCREASE them by 20 k per month MORE.
By the end of this year. Next year we will double again. We are growing not shrinking. I only wish we were booked out 10 weeks..... or maybe not. You could do even more if you had the staff to accommodate more customers. Not everyone can wait 10 weeks.
yrman is offline   Reply With Quote
Old 10-07-2011, 12:37 AM   #25
Registered Member
 
Join Date: Sep 2011
Location: Eastern Illinois
Posts: 215
Rewards Points: 150
Default

Quote:
Originally Posted by yrman View Post
No. My sales are double last years. I want to INCREASE them by 20 k per month MORE.

That is 1k per working day. How many employees do you have? You can only milk a cow so much and her tits will fall off. I can see quality suffering in an organization like that.
AnthonyClifton is offline   Reply With Quote
Old 10-07-2011, 12:53 AM   #26
Senior Member
 
Join Date: Jun 2011
Location: us
Posts: 1,525
Rewards Points: 1,000
Default

4 electricians including my husband. You are right that it is hard to maintain quality, but with careful hiring and training it can be done. my husband still wears his tools and is very particular. taking shortcuts or shoddy workmanship will get a guy fired. it is hard though. We are not keeping all of them busy 40 hrs every week. thats part of why I want more sales. Now our overhead is so much more that it is harder to make a profit. Its a catch 22 that is discussed here a lot. Right now we are at a point where if I can increase our sales without increasing fixed overhead those increase sales $ will be much more profitable. Economy of scale.
yrman is offline   Reply With Quote
Old 10-07-2011, 12:58 AM   #27
Registered Member
 
Join Date: Sep 2011
Location: Eastern Illinois
Posts: 215
Rewards Points: 150
Default

Quote:
Originally Posted by yrman View Post
4 electricians including my husband. You are right that it is hard to maintain quality, but with careful hiring and training it can be done. my husband still wears his tools and is very particular. taking shortcuts or shoddy workmanship will get a guy fired. it is hard though. We are not keeping all of them busy 40 hrs every week. thats part of why I want more sales. Now our overhead is so much more that it is harder to make a profit. Its a catch 22 that is discussed here a lot. Right now we are at a point where if I can increase our sales without increasing fixed overhead those increase sales $ will be much more profitable. Economy of scale.


That is $250 a day per man. Money ain't everything. Are you doing OK? I mean are you making a comfortable living? That ain't such a bad place to be if you are. You have to be carefull however, many guys think they are making it, but are not figuring their overhead properly. Suddenly, that truck that needs replaced or that 3k transmission changes everything.
AnthonyClifton is offline   Reply With Quote
Old 10-07-2011, 01:55 AM   #28
Senior Member
 
Join Date: Jun 2011
Location: us
Posts: 1,525
Rewards Points: 1,000
Default

Quote:
Originally Posted by AnthonyClifton

That is $250 a day per man. Money ain't everything. Are you doing OK? I mean are you making a comfortable living? That ain't such a bad place to be if you are. You have to be carefull however, many guys think they are making it, but are not figuring their overhead properly. Suddenly, that truck that needs replaced or that 3k transmission changes everything.
We're doing ok but need to do better. We are at a tough spot at the moment. I'm well aware of our overhead and the business "machine" consumes a lot of dough to survive. We have excess capacity which will be more profitable. Thats why we need to grow our revenue. Most companies can do $200-250 k per truck per year. Some even more. We are in CA and it is a very business unfriendly state. A good service guy will bring in about $600-1500/ day. Good being the big variable. We are 90% resi service so for us the money is in the meter upgrades & house rewires. i am thrilled when one guy does 3 service calls and brings in $900. One of our guys does that all the time. My husband brings in a lot more. The other 2 well.... not so much. One is showing potential, the other is uncomfortable charging customers and just wants to be told what to do. It takes a minimum of $400k in sales to be a truly viable business in CA. It will be a struggle for most businesses with sales under $1,000,000. 1.2 mil. is where it starts to get comfortable. One man shops net only 10-20% after all expenses. The math speaks for itself. It is very expensive to live here and operate a business.
yrman is offline   Reply With Quote
Old 10-07-2011, 10:38 PM   #29
Registered Member
 
Join Date: Sep 2011
Location: Eastern Illinois
Posts: 215
Rewards Points: 150
Default

Quote:
Originally Posted by yrman View Post
We're doing ok but need to do better. We are at a tough spot at the moment. I'm well aware of our overhead and the business "machine" consumes a lot of dough to survive. We have excess capacity which will be more profitable. Thats why we need to grow our revenue. Most companies can do $200-250 k per truck per year. Some even more. We are in CA and it is a very business unfriendly state. A good service guy will bring in about $600-1500/ day. Good being the big variable. We are 90% resi service so for us the money is in the meter upgrades & house rewires. i am thrilled when one guy does 3 service calls and brings in $900. One of our guys does that all the time. My husband brings in a lot more. The other 2 well.... not so much. One is showing potential, the other is uncomfortable charging customers and just wants to be told what to do. It takes a minimum of $400k in sales to be a truly viable business in CA. It will be a struggle for most businesses with sales under $1,000,000. 1.2 mil. is where it starts to get comfortable. One man shops net only 10-20% after all expenses. The math speaks for itself. It is very expensive to live here and operate a business.

I'm glad that I'm in the Midwest. In my 42 years, I have never been more than 300 miles from home. I've got everything I need here.
AnthonyClifton is offline   Reply With Quote
Old 10-07-2011, 10:40 PM   #30
Registered Member
 
Join Date: Sep 2011
Location: Eastern Illinois
Posts: 215
Rewards Points: 150
Default

Quote:
Originally Posted by AnthonyClifton View Post
I'm glad that I'm in the Midwest. In my 42 years, I have never been more than 300 miles from home. I've got everything I need here.

Actually, that is not entirely true! I was forced by my wife to go to New Jersey one time for a wedding. It was somewhere near south Orange or somrthing like that. Never again!!
AnthonyClifton is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Free Web Marketing sparky247 Business, Marketing, and Sales 8 01-12-2011 07:12 AM
I need a marketing campaign RePhase277 Business, Marketing, and Sales 7 01-10-2011 11:03 AM
E-Marketing Magnettica Business, Marketing, and Sales 1 01-05-2011 02:26 PM
Erectrician marketing ramsy Business, Marketing, and Sales 0 09-07-2010 12:06 AM
Marketing Ideas??? abond82 Business, Marketing, and Sales 17 03-04-2010 02:20 AM


All times are GMT -4. The time now is 07:47 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Search Engine Optimization by vBSEO 3.6.1
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
User Alert System provided by Advanced User Tagging (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.
Our Pro Sites Network
ContractorTalk.com | DrywallTalk.com | HVACSite.com | PaintTalk.com | PlumbingZone.com | RoofingTalk.com