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Old 09-13-2012, 07:55 PM   #1
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Has anyone found sucess in sending out a company mailer/advertisement to populated areas listing your services and or offering a discount with the mailer? I am considering doing this but am concerned about spending the money to have them all wind up in the trash.
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Old 09-13-2012, 10:21 PM   #2
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Good question. I hope someone responds. I've been contemplating the same idea.
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Old 09-13-2012, 10:47 PM   #3
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Speaking for myself, when I get them, if it is something I am considering having done, I do look at them.
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Old 09-13-2012, 11:01 PM   #4
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Quote:
Originally Posted by cc2kj
Has anyone found sucess in sending out a company mailer/advertisement to populated areas listing your services and or offering a discount with the mailer? I am considering doing this but am concerned about spending the money to have them all wind up in the trash.
My wife and I put together I beautiful mailer a couple years back. Spent I would guess 6-7 hours plus 100$ or so on nice paper, fancy envelopes etc. ( not that that's necessary, but I wanted it to look nice). We were slow trying to drum up work. Sent it out to all of my previous customers. Basically a nice letter thanking them and offering variety of services. Got zero response. Very disappointing.
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Old 09-13-2012, 11:02 PM   #5
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Statistics show that direct mail has about a 1 to 2% ROI. A little more if you are hitting a targeted market.
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Old 09-13-2012, 11:04 PM   #6
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In my experience sending personal hand written notes to your current clients thanking them and reminding them that their referrals are your life's blood are much more effective...
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Old 09-14-2012, 02:42 AM   #7
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In my experience sending personal hand written notes to your current clients thanking them and reminding them that their referrals are your life's blood are much more effective...
that makes my carpal tunnel scream aloud!

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Has anyone found sucess in sending out a company mailer/advertisement to populated areas listing your services and or offering a discount with the mailer? I am considering doing this but am concerned about spending the money to have them all wind up in the trash.
you should read this book: http://www.amazon.com/s/ref=nb_sb_ss...es%2Caps%2C225

it talks about how to word advertisments. very useful tool imo.
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Old 09-14-2012, 07:02 AM   #8
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We send Christmas cards to all our customers in the system. We usually get plenty of calls from that alone. Always keeps us busy for Jan and Feb.
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Old 09-14-2012, 03:09 PM   #9
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I sent out two different mailers to general contractors and specialty trades. First mailer (about 40 mailed out) I ended up bidding and working with one contractor for several years now. Second mailer (about 40 mailed out) I connected with a plumber in the area who has in turn referred me work to his customers. It doesn't hurt to try. Good luck.
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Old 09-14-2012, 03:39 PM   #10
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that makes my carpal tunnel scream aloud!

Maybe you can get a girl to do it just like you did for your "sick" notes when you played hookey from school....
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Old 09-15-2012, 03:57 PM   #11
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I have talked to several people who live off of the mailers, they say 1% is the average conversion rate. If the numbers make sense at that, then I would do it.

I was given the idea recently to drive around town at night and see which businesses had lighting or signage issues, so I did and I sent out 50 letters, got one returned as undeliverable and in about 10 days, I have done 2 of the jobs and bid a third. I am very impressed with the results, I probably have 3 hours and $30 worth of office supplies invested.
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Old 09-15-2012, 04:52 PM   #12
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This is weird. My current boss and I met through a postcard sized full color mailer he sent out touting his new company. Here is the kicker. I was working for a big company and we were in desperate need of installing subcontractors. That is exactly what he was advertising. We met and I liked what he had to offer. I was his project manager. We used him and his company for years. I quit my job and moved away. We still kept in touch because we were friends. Long story short, I now work for him.

He mailed out 20 mailers to selected companies in the city. He got 3 contracts from three companies. That's a pretty good ratio.
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