Electrician Talk banner
Cancel

50 Marketing Ideas On a Skinny Budget

Jump to Latest Follow
1 - 20 of 46 Posts
macmikeman

· Senile Member
I make all the electrons line up for their Flu shots
Joined
·
37,448 Posts
#3 · (Edited)
It's time for your mactip of the day!

I "borrowed" this from a very smart EC that lives around the corner from me , named Keith . Hats off.

Radio ad. Features a "free" fire extinguisher to the first 50 customers who purchase a "Total Home electrical inspection" Pull an avg $4,000 out of upsells on all those who are after the "free" fire extinguishers. Even better would be to have Joe T tag along with you....




Whoops, this was supposed to go into the "Flyboy's cost calculator thread. Too many damn windows open...
 
  • Like
Reactions: bml215
Save Share
Reply Quote
CaptainSparky

· Registered
Joined
·
141 Posts
Discussion Starter · #4 · (Edited)
Seems there was a problem with the link on original post

50 Marketing Ideas on a SKINNY budget

  1. Put your LARGE panel sticker on every panel in every home you service
  2. Go door to door and do a short introduction presentation and pass out cards and other company information.
  3. Put a full color door hanger on every home in your immediate area
  4. Put a full color door hanger on 6 homes around every home you service
  5. Send out postcards to homes in areas around your existing customers.
  6. Send postcards to all of your existing customers and their neighbors.
  7. Go door to door around your shop to get dominance in your neighborhood, if you can dominate the area around your shop you will always be busy.
  8. Put small but powerful ads in local papers.
  9. Give all of your customers a referral card with a $25 cash reward for a sold referral.
  10. Mail all your existing customers a referral program with a reward for referrals.
  11. Have you team call their friends and family and get them involved in your referral program
  12. Pass out at least 25 cars per day everywhere you go.
  13. Try to pass out at least 1000 cards per month
  14. Make sure all your tech have business cards
  15. Pay your techs the same $25 reward you give for referrals for every new customer they bring in with their own business cards
  16. Put business cards on all of your trucks in cards holders mounted on the truck.
  17. Put cards or coupons on the bulletin boards in the supermarket.
  18. Put coupons on the bulletin boards in home centers
  19. Attend tradeshows and pass out cards.
  20. Rent a small space at a local trade show and display your professionalism, products and services.
  21. Join all of the local business organizations and network them.
  22. Train your techs hard to get their best.
  23. Pay your men on a Performance basis and watch their up numbers go up.
  24. Make a company sales and products catalog and show it to all of your customers for up sells.
  25. Mail post cards to all known areas that aluminum wire may have been used to wire the home.
  26. Mail a frig calendar magnet every year to all of your existing customers.
  27. Develop a customer friendly website and advertise it everywhere
  28. Join a local Real Estate Assoc and attend meetings make friends and gain clients and referrals
  29. Send a letter to each Real Estate office in the Assoc
  30. Start a monthly newspaper column and give free electrical safety advice
  31. Hold an open house, put up flyers at supply houses, send invitations to your local clients, post cards to local zip codes
  32. Mail all of your customers a letter explaining your referral program and ask them to participate
  33. Call back every unaccepted estimate 3 times and do whatever it takes to get the job
  34. Make Happy Calls to your customers after every job.
  35. Sponsor a little league team, baseball, soccer, football, basket ball, hockey etc.
  36. Sponsor a schools D.A.R.E. program
  37. Habitat for Humanity involvement
  38. You should always be in the spotlight of your clients, good press, events, etc.
  39. Produce a company newsletter and email it quarterly to your clients
  40. Put a sign on your building if you don’t have one
  41. Rent a space to put up a sign/or park vehicle
  42. Personally answer your phone 1 hour earlier and 1 hour later
  43. Answer the phone live on Saturdays
  44. Send thank you notes to clients after completion of the job
  45. Door hanger bags with sales info and magnetic calendars
  46. Help your local Boy Scout Troop
  47. Talk to the counter guy at the supply house and spiff him for referrals
  48. Contact residential new construction contractors and offer them a spiff for referrals for service work if they don't offer it.
  49. Offer all your clients a free safety inspection
  50. Offer all your clients options on other tasks you can provide
This is just the tip of the iceberg of things that can be done to get your message and your company name in front of people on a skinny marketing budget.
 
robnj772

· Banned
Joined
·
4,430 Posts
#8 ·
"Call back each un accepted estimate at least 3 times and do whatever it takes to get the job"


The other 49 must not be working too well if you are doing this one......
 
Save Share
Reply Quote
CaptainSparky

· Registered
Joined
·
141 Posts
Discussion Starter · #9 ·
Lets say your priced for a 65% margin and you aren't going to hit your numbers you may have to take a few jobs at 55% or 50% margin to meet sales goals.

Maybe you could offer the client Saturday for no extra charge, offer a free surge arrestor if it was a panel change or service upgrade, offer a lifetime warranty on the panel and breakers, find a way to entice them to go ahead with the job.
 
rewire

· Registered
Joined
·
2,503 Posts
#10 ·
robnj772 said:
"Call back each un accepted estimate at least 3 times and do whatever it takes to get the job"


The other 49 must not be working too well if you are doing this one......
Click to expand...
Why you think this? Unless you are Cheap Charlie your closing rate wont be 100% . We have gotten work by doing a follow up call. We don't close at 100% but we do everything we can to get as close as possible.
 
robnj772

· Banned
Joined
·
4,430 Posts
#12 ·
rewire said:
Why you think this? Unless you are Cheap Charlie your closing rate wont be 100% . We have gotten work by doing a follow up call. We don't close at 100% but we do everything we can to get as close as possible.
Click to expand...
You call me cheap Charlie and then say you do everything you can to close as close to 100 percent as possible?

If you are closing at close to 100 percent it's time to raise your prices
 
rewire

· Registered
Joined
·
2,503 Posts
#13 ·
robnj772 said:
You call me cheap Charlie and then say you do everything you can to close as close to 100 percent as possible?

If you are closing at close to 100 percent it's time to raise your prices
Click to expand...
No did not call you Cheap Charlie.
We don't close at 100% but why throw in the towel just because someone did not call back.
 
robnj772

· Banned
Joined
·
4,430 Posts
#14 ·
rewire said:
No did not call you Cheap Charlie. We don't close at 100% but why throw in the towel just because someone did not call back.
Click to expand...
Because I make enough money and I have more then enough work to have to worry and pander to the people who didn't go with my company.

Since I really don't advertise most of my work comes from my existing customer base so it's usually never an issue but I definitely wouldn't call a customer and beg to do a job, move on and spend your efforts on someone who wants quality and can pay for it .
 
Save Share
Reply Quote
rewire

· Registered
Joined
·
2,503 Posts
#15 ·
robnj772 said:
Because I make enough money and I have more then enough work to have to worry and pander to the people who didn't go with my company.

Since I really don't advertise most of my work comes from my existing customer base so it's usually never an issue but I definitely wouldn't call a customer and beg to do a job, move on and spend your efforts on someone who wants quality and can pay for it .
Click to expand...
I make way to much money but I can always make more I am always looking to increase sales so a follow up with a client is always in order.

We advertise as well as get work from a massive customer base more work means more vans on the road .I would never beg for a job either but a call reminding a customer of our interest in them can go a long way when they are choosing someone not based on price.

But you don't do it so it is not right for you but not everyone is hoping sandy work will last for ever.
 
FranklinsApprentice

· Registered
Joined
·
564 Posts
#16 ·
rewire said:
I make way to much money but I can always make more I am always looking to increase sales so a follow up with a client is always in order.

We advertise as well as get work from a massive customer base more work means more vans on the road .I would never beg for a job either but a call reminding a customer of our interest in them can go a long way when they are choosing someone not based on price.

But you don't do it so it is not right for you but not everyone is hoping sandy work will last for ever.
Click to expand...
Besides, a lot of customers are busy people and haven't had time to think about your proposal. A call may remind them and help them make a decision.
 
Kryptes

· Registered
Joined
·
290 Posts
#19 ·
Vista print is fast, cheap and good customer service. However their product lacks some quality. Cards are thinner then who I use locally and the white on cards and brochures are not a bright white like others. In a business card holder they look flawed due to the white issue. Or atleast that is what we found from our previous orders.
 
1 - 20 of 46 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
About this Discussion
45 Replies
21 Participants
Last post:
captkirk
Electrician Talk
A forum community dedicated to professional electricians, contractors, and apprentices for residential and commercial work. Come join the discussion about trade knowledge, tools, certifications, wiring, builds, scales, reviews, accessories, classifieds, and more!
Full Forum Listing
Explore Our Forums
General Electrical Discussion Tools, Equipment and New Products Business, Marketing, and Sales Residential Electrical Forum NEC Code Forum
Top