You don’t have a website? This isn't surprising, since many electrical contractors overlook the importance of the Internet and try to rely on proven advantages, such as word-of-mouth, telephone listings and old-fashioned mailers.

While these approaches can still be effective to a degree, not taking advantage of the Internet age by having your own website is surrendering a large percentage of your potential customers to your competition.

Keep in mind that these days – 85 percent of your customers are finding the services they need online. If you don't have a website, you're trying to get by on the 15 percent that's left. If you want to grow your business, it’s time to accept the idea of creating a quality website in order to draw in customers.

How a Website Helps

Electrical contracting is a highly competitive industry, so you need to take advantage of every tool in your arsenal to market your business. One of these tools needs to be an online presence. Keep in mind, there's a good chance that review sites like Yelp are already talking about your business (whether it's good or bad).

An online presence is one of the reasons why it's important to become part of the conversation by setting up your own website – it’s important to describe the services you provide in your own words, rather than someone else's. This website should make a visitor want to call you for their next project.

Pro Tip: Don't Create Your Own Site

In the Internet age, your website is the equivalent of a business card. Just as you would be well advised to hire a professional graphics artist to create your business cards and a professional writer to provide you with posts, you need an experienced and skilled web designer if you want to have a professional looking website.

Trying to make your own website using some cookie-cutter software or the site builder utilities you find online will result in an unprofessional and ineffective site. Think about it. You would never advise someone without experience to rewire their own house. Why then would you think you could carry out work you haven't been trained to do?

Reach out to a professional website designer and get the job done right.

The Components of an Effective Website

Even though you should leave the creation of your website to a professional, you're still going to have to work in concert with this professional to get the kind of site you actually want. As suggested above, building a website is complex, so it's best to have a general understanding of what goes into this process.

Below are some of the important components of a website.

Domain name: Your domain name is the URL address that customers will enter or click on to come to your site. If possible, use the name of your business. For instance, if your business were named "Your Name Electrical Services," then you would want a URL that read www.yournameelectricalservices.com. Unfortunately, the likelihood of you getting the exact domain name you want is slim, since many of the most common URL names are already owned by someone else. You might have to go with something like www.yournameelectrical.com or even an acronym like www.ynes.com.

Business logo: It's a good idea to have a quality business logo on your website, normally at the top of the page. The importance of the logo is that it helps to create a brand image. People will associate your logo with your business. If you already have a logo you're using for business cards and signs, your website designer can adapt this for use on your website.

Home page: Visitors will be brought this page to when they first come to your site. This page should describe your company, who you are and the services you offer. If you're going to have other pages besides the home page, you can save the details about your business and its pricing structure for other pages.

Clean website layout: Many people attempting to create their own website (rather than hiring a professional) will sabotage themselves by creating a clunky layout with graphics that are too colorful and tacky. Modern website design is clean, simple and elegant – anything else just drives away customers. It's equally important to have effective navigation between the pages.

Contact information: A principal mistake that many people make when designing a website is that they fail to put contact information on every page. While you should have a contact page devoted exclusively to your contact information, including your telephone number, address and email, this information should also be available at the bottom of every page of your website. There should also be clickable links on every page to your contact information.
While website design hasn’t yet reached the level of rocket science, it is a specialized skill. Do the best for your business by making sure your site presents it in the best possible light..