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My suspicion's are that magazine advertising is not very effective. Any substantial proof out there to defer my guess?
 

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My suspicion's are that magazine advertising is not very effective. Any substantial proof out there to defer my guess?
I tried to Google magazine advertising statistics but I couldn't find anything substantial. I think that magazine advertising can be effective for something like brand awareness but it's hard to say if you'll generate any leads directly from it.

If you did an ad in a magazine, do a specific offer that is only in that ad. That way you can see a direct correlation between the ad and leads generated.
 
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