Another thread went postal, but I believe it brought up a good topic: How do you market to a specific group?
Well, do not overlook the various churches and civic groups the community has. These groups often have newsletters and directories for their members. Think "church bulletin.'
Likewise, there are often newspapers and radio stations that cater to specific groups. Run ads in them.
If there's a language problem, well, it still is a good idea to run ads in their language. Provide references in that community.
If you're capable of answering the phone in their language, set up a second phone number and advertise it to that group.
Then there's the simple, obvious stuff: let them see your truck in their community. Maybe 'dress it up a bit,' with little things like a sticker identifying their favorite sports team.
Well, do not overlook the various churches and civic groups the community has. These groups often have newsletters and directories for their members. Think "church bulletin.'
Likewise, there are often newspapers and radio stations that cater to specific groups. Run ads in them.
If there's a language problem, well, it still is a good idea to run ads in their language. Provide references in that community.
If you're capable of answering the phone in their language, set up a second phone number and advertise it to that group.
Then there's the simple, obvious stuff: let them see your truck in their community. Maybe 'dress it up a bit,' with little things like a sticker identifying their favorite sports team.