[Dkes]

I have been pretty successful in 2013 with my marketing strategies but I'm looking to increase volume to bring on another two man crew. My company does mostly smaller jobs. Under $10,000. About 50% service work. We do both residential and commercial. I have talked to some people that have been successful with pay per click and I have heard horror stories. I have a guy I work with who Ownes a handy man business who said it saved his business. I am interested in having a pay per click campaign managed by a company who does that kind of thing. Anybody out there got any input?

 

[360max]

...please define 'pay by click'

 

[Chris1971]

Are you talking about something like Google Adwords?

 

[RIVETER]

I have been pretty successful in 2013 with my marketing strategies but I'm looking to increase volume to bring on another two man crew. My company does mostly smaller jobs. Under $10,000. About 50% service work. We do both residential and commercial. I have talked to some people that have been successful with pay per click and I have heard horror stories. I have a guy I work with who Ownes a handy man business who said it saved his business. I am interested in having a pay per click campaign managed by a company who does that kind of thing. Anybody out there got any input?

I don't know a lot about it but is it just a way for you to get a couple of cents from an advertiser on your site when someone "clicks" to your site? How would that enable you to hire extra help?

 

[Dkes]

Google ads you pay for every time somebody clicks on your advertisement. Also known as google ad words.

 

[Dkes]

I don't know a lot about it but is it just a way for you to get a couple of cents from an advertiser on your site when someone "clicks" to your site? How would that enable you to hire extra help?

What you speak of is not what I'm talking about.

 

[RIVETER]

What you speak of is not what I'm talking about.

Okay...my bad.

 

[Dkes]

Okay...my bad.

I'm not sure but I think what your thinking of is a "back link"

 

[RIVETER]

I'm not sure but I think what your thinking of is a "back link"

My son would get one nickle every time someone clicked to his site. Sounds like a windfall. He still lives in my basement.

 

[B W E]

Have you considered...

Yelp?

I know there's a lot of people that aren't fans of it, however, for me, it's been a gold mine. I signed up in June of 2013 @ $300/month. 3Q '13 showed exactly 50% higher gross sales than Q3 '12. Q4 of '13 brought in 144% in gross sales of Q4 '12! To confirm it wasn't just me getting lucky, I added up all the jobs I knew came from Yelp between 6/13 and 12/13 and it almost exactly accounted for the extra sales. I was a little worried about the $300 monthly fee, but now I could care less.... I don't even notice it.

 

[CaptainSparky]

A good internet campaign isn't as easy as some would have you think. Particularly companies that sell Pay Per Click services.

1. Learn all you can about internet marketing so you can ask the right questions
2. Talk to as many internet marketers as you have the patience to tolerate. Ask lots of questions.
3. Having the right keywords
4. Even more important having the right negative keywords
5. Clicks are easy, relevant clicks that turn into sales not so easy.
6. You need a better looking web site then your competition.
7. Your website needs to speak to your client needs not what you think they want.
8. Start with a minimum budget till you get a feel for the results you are seeing
9. Use a dedicated phone number with call capture to evaluate your leads
10. Track every lead to evaluate your ROI
11. Don't be afraid to hire 2 companies to run campaigns for you to see head to head results.

There are lots of other things to consider for a great I-net campaign that I can't begin to cover here.
But it can be very profitable and generate 100's of thousands of dollars if you maximize all of your efforts.

 

[Dkes]

Yelp?

I know there's a lot of people that aren't fans of it, however, for me, it's been a gold mine. I signed up in June of 2013 @ $300/month. 3Q '13 showed exactly 50% higher gross sales than Q3 '12. Q4 of '13 brought in 144% in gross sales of Q4 '12! To confirm it wasn't just me getting lucky, I added up all the jobs I knew came from Yelp between 6/13 and 12/13 and it almost exactly accounted for the extra sales. I was a little worried about the $300 monthly fee, but now I could care less.... I don't even notice it.

That's awesome. $300 is nothing. I could handle that. I have heard of people spending over a grand a month. You had good luck with yelp? I haven't heard too many who have.

 

[RIVETER]

That's awesome. $300 is nothing. I could handle that. I have heard of people spending over a grand a month. You had good luck with yelp? I haven't heard too many who have.

Firstly, consider how they got the name...YELP.

 

[Dkes]

A good internet campaign isn't as easy as some would have you think. Particularly companies that sell Pay Per Click services.


[*]Learn all you can about internet marketing so you can ask the right questions
[*]Talk to as many internet marketers as you have the patience to tolerate. Ask lots of questions.
[*]Having the right keywords
[*]Even more important having the right negative keywords
[*]Clicks are easy, relevant clicks that turn into sales not so easy.
[*]You need a better looking web site then your competition.
[*]Your website needs to speak to your client needs not what you think they want.
[*]Start with a minimum budget till you get a feel for the results you are seeing
[*]Use a dedicated phone number with call capture to evaluate your leads
[*]Track every lead to evaluate your ROI
[*]Don't be afraid to hire 2 companies to run campaigns for you to see head to head results.
There are lots of other things to consider for a great I-net campaign that I can't begin to cover here.
But it can be very profitable and generate 100's of thousands of dollars if you maximize all of your efforts.

This is the type of response I was looking for. How can I get the other things from you that you mentioned you couldn't cover here?

 

[Chris1971]

Yelp?

I know there's a lot of people that aren't fans of it, however, for me, it's been a gold mine. I signed up in June of 2013 @ $300/month. 3Q '13 showed exactly 50% higher gross sales than Q3 '12. Q4 of '13 brought in 144% in gross sales of Q4 '12! To confirm it wasn't just me getting lucky, I added up all the jobs I knew came from Yelp between 6/13 and 12/13 and it almost exactly accounted for the extra sales. I was a little worried about the $300 monthly fee, but now I could care less.... I don't even notice it.

I don't know much about Yelp. What does it do for you? Does it allow your customers to leave public reviews on your company? What else?

 

[B W E]

Firstly, consider how they got the name...YELP.

Meaning?

 

[CaptainSparky]

LOL
I can't cover it here because it would fill volumes. I gave you a good list to get started on.
I've been studying about and doing I-Net marketing ever since Al Gore invented the internet.

The most important thing you can due is to learn enough about it to ask the right questions.

 

[CaptainSparky]

We advertise on Yelp, Angie's list, Service magic, etc they are all parts of a complete internet marketing strategy. We manage our reviews and respond to each one positive or negative. You need to train your entire staff just like you would if you were introducing a new technology or product line.

 

[B W E]

I don't know much about Yelp. What does it do for you? Does it allow your customers to leave public reviews on your company? What else?

Chris, it's a GOLD MINE for me. I signed up in June of 2013, for $300 a month. Q3 saw exactly 50% growth, and Q4 was 144%! January, as of right now, not including the 4 jobs I have scheduled this week is up 35%.

Before my first payment was due on 7/1/13 (i signed up 6/14/13) I had already paid for several months of service.

 

[Dkes]

LOL
I can't cover it here because it would fill volumes. I gave you a good list to get started on.
I've been studying about and doing I-Net marketing ever since Al Gore invented the internet.

The most important thing you can due is to learn enough about it to ask the right questions.

Where do you suggest I get info from?