Video Testimonials

Switched said:

Does anyone on here have video testimonials on there website? Do they actually make any difference?

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I think having your picture on the homepage with a greeting to your customer would helpt out. maybe a testimonial page, with videos. maybe pictures of your employees telling the customer how great the company services are.

Don't most people know that you could get these testimonials made for $5 on www.fiverr.com ? IMO, a testimonial is kinda corny and people have better things to do than sit and watch it.

Mr. Electric has a video showing the actual serviceman coming and putting the booties on and **** which some people may like.

If you make an interesting video and YouTube it, you can use it to help promote your service and as SEO for your website.

sounds like a good idea hack, drive them to the website. Is it better to just have a simple website geared to getting the customer to call, instead of kind of just surfing the site? you seem to know a lot about website. by the way how your mailing campaign worked?

I'm mainly parroting what I have read while working on my own website, I am far from a professional and my knowledge is limited, so take what I say with a grain of salt.

I would think getting the customer to call would be the main thing but having a nice enough website to show the customer you are a good business will help make them call you instead of pressing the back button and going to the next EC's website.

Have you ever Googled a product that you wanted to buy online and found yourself on a crappy or shady looking website that had the product for a good price, but you'd rather pay more money from a website that looks better? I think that type of thing applies here.

I believe that pages with video convert much better than those without. Video is kind of hard to measure how well they work when you place them on the home page. Try placing a video on your web page that gets the most conversions and test the conversion rate vs. the same page without a video.

We have a video on our home page, that contains read out loud testimonials. And then we a page devoted to testimonials. It think that is our strongest seller. The clients read the testimonials before they call - then they get one to fill out in the mail after we leave. They are legite and any one can click on one and see it.

As far as videos testimonials go, like the person above said - $5 on Fiver and you can fake as many as you need. I don't think they lend much credibility.

A hand written testimonial however would take considerable time to fake when you have as many as we do!

ProLectric said:

We have a video on our home page, that contains read out loud testimonials. And then we a page devoted to testimonials. It think that is our strongest seller. The clients read the testimonials before they call - then they get one to fill out in the mail after we leave. They are legite and any one can click on one and see it.

As far as videos testimonials go, like the person above said - $5 on Fiver and you can fake as many as you need. I don't think they lend much credibility.

A hand written testimonial however would take considerable time to fake when you have as many as we do!

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For $5 on Fiverr you could pay a writer to make you 10 at a time :thumbup:

I like your page, BTW.

That's a really good idea that you did by showing the PDFs of the handwritten testimonials. I think I am going to have some made up for me. I really like it.

Video testimonials are the sh!t. I am tracking down old b2b customers and attempting to get them to do a quick word about us on our website.

Video marketing is really critical in standing out from the competition to the online customer. I have heavily read on what google looks forward to for organic rankings. This is the age of content marketing as opposed to straight up SEO link manipulation of yesteryear.

electricbysullivan said:

Video marketing is really critical in standing out from the competition to the online customer. I have heavily read on what google looks forward to for organic rankings. This is the age of content marketing as opposed to straight up SEO link manipulation of yesteryear.

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Do you host the videos yourself or upload them to Youtube?

The advantage of hosting your video yourself is that any links for the video will point to your site.

With Youtube you'll get more exposure but that page will rank better, so it doesn't benefit you SEO-wise.

Of course, if your video is crap no one is going to watch it or link to it in the first place.