Has anyone paid for advertising on yelp and how did it work out for you?
I did the year contract on Yelp. I was starting to get a lot of calls from Yelpers and thought I might spring for the advertising. It seems as soon as I did, the calls dropped off.I have to say, in the beginning, I was 110% against Yelp. I swore up and down I would never PAY them a dime, for two reasons really. First, I didn't understand their review filter process, and thus, I hated it. Second, you do not have to be a qualified EC to use their services. Anyone who can create a business entity, in whatever fashion their local laws dictate, can advertise on Yelp. Yelp does not require them to distinguish themselves differently if they are not properly licensed. As a matter of principal, I hated that fact.
HOWEVER, After about the third or 4th call I got from their sales people, I went ahead and signed up for one year of their lowest tier of advertising. I have to tell you, only three weeks into it, I am GLAD I did, and it has already paid for itself for 6 months. Like I said, I've only been signed up for three weeks. Basically, if everything continues that way, In another month or so, I'll have paid for it for the year, and I'll have 10 more months that is all "extra".
A couple of things that I felt were very eye-opening during their sales pitch were the demographics of yelp users, studies that have shown what the average revenue increases are after signing up, and the "relevance" of Yelp today.
First, the demographics. She asked me who I thought used Yelp. I took a guess of 18-25 year olds. I was wrong. Very wrong. Their main demographic is 25-34 year-old college graduates with an annual income of $150,000 or more. THAT is the kind of client I want! Go here and see for yourself:
www.quantcast.com and search for yelp.com
As to the relevance of Yelp, considering it is being integrated into many smart phone search processes, and that people are moving to mobile devices to "search" Yelp is in reality a front runner when it comes to consumers looking for a place to spend their money. The best part is, consumers who go to Yelp typically go their when they are ready to spend money, meaning less bottom feeders and tire kickers. Just as a demonstration, to see what service consumers are using based on web traffic, check this site out:
Comparison, based on national web traffic, between Yelp, Angies List, and SuperPages, 2005-Present. It's pretty interesting. AngiesList always did poorly. Until Yelp showed up, SuperPages was doing very well. Yelp has taken over. The question is, how long will you wait before you accept the fact that a LOT of people use yelp, so you might as well look as good on it as possible?
Jim, you have 15 filtered, and 2 visible. Of the filtered reviews, almost all of them have only written one review....for you. One of the criteria that yelp uses in deciding what gets filtered and what doesn't is how active the reviewer is. When someone signs up, writes a review, and is never heard from again, yelp interprets that as a friend or acquaintance who was doing you a favor by signing up and writing a review.yrman said:I hate yelp. We have 28 reviews, most 5 stars. All but 2 are filtered. They leave up one from 2008 and another from 2011. Everyting else stays filtered even from "yelpers" with lots of reviews. Tried thir ppc. Nothing. I pay $75/month to keep competitors adds off our page. Waste of money. Id pay them more but still think theyd filter our reviews. Hate hate hate them. I suppose if they showed our reviews i might feel differently.